Microsoft’s Zune was developed as killer competitor of Apple’s iPod but until now it’s far from dethroning iPod. Here in the Philippines i still have to heard anyone who owns a Zune and can proudly displaying it against mostly iPod users here particulary in Davao City. Myself is a fan and user of Apple’s iPod 80GB Video.
RoughlyDrafted has an article Why Microsoft’s Zune is Still Failing.
Microsoft failed miserably making Zune as a valuable product to consumer or have the value image of having this product makes you more cool. Apple still has the competitive edge and still maintining their share of the market.